Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide developed the study to gain a deeper understanding of perceptions, behavior and motivations for cause support (locally and globally) among digitally engaged American adults.
The survey was conducted online within the United States by Authentic Response on behalf of Waggener Edstrom from July 23 to Aug. 2, 2012, among 2,004 digitally engaged cause supporting adults, ages 18 and older. Specifically, qualified participants were online or offline supporters of a charity or cause during the previous 12 months; moderate social media users (as defined by posting content, commenting or liking at least three times per week), and following at least one brand, company or organization on a social media platform. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For additional data or information on the survey, please visit http://waggeneredstrom.com/what-we-do/social-innovation or