Development professionals have long recognized that poor or vulnerable populations, particularly in developing countries, face many social problems including low and under-employment, low education levels, and health issues such as maternal and child mortality and malnutrition. A number of actors—governments, civil society organizations, multilaterals, and private companies—have worked to develop solutions to these challenges through philanthropy and programmatic dollars. Today, companies increasingly recognize that addressing the needs of poor or vulnerable populations can bring new opportunities for businesses to increase their competitive advantage. Companies are finding these opportunities by engaging vulnerable individuals as consumers, employees, and partners (producers, suppliers, distributors, retailers, and entrepreneurs).1 For example, health care businesses are innovatively modifying their distribution networks to facilitate increased sales of medicine to previously underserved consumers. Companies create shared value—value that benefits both the company and society—by connecting business success with efforts to solve social problems.