Social media has emerged as an ideal platform for sharing a corporate responsibility story with stakeholders. It’s authentic. It’s continuous.
It’s targeted. It’s interactive. But companies big and small have yet to fully embrace social tools and integrate them into their CSR communications mix. In a recent study of 287 leaders in corporate sustainability, only 41 percent use social media to share CSR accomplishments and impact, and even fewer (23%) have dedicated social media channels for sustainability or CSR.