Tras una fantástica e ilustrativa comida con Hugo Narrillos (Doctor en Economía y experto en SROI) descubro al "ancestro" de Porter y su "Shared Value"...pero once años antes.
"This paper was written during Emerson’s tenure on the faculty of Harvard Business School and is his first exploration into the notion of the Blended Value Proposition. The paper is about as academic as Emerson has the capacity to be (which is an albeit limited capacity) and explores notions of social capital markets, the New Metrics, the links between social and financial value creation and other related areas. The document concludes with a clarion call to re-invent our understanding of the nature of value and the pursuit of multiple returns. Addressing the existing nature of investment and return gives potential insight on central issues, such as: What do we value? How do we track efforts to increase that value? And what is the most effective way to structure capital markets to maximize total, Blended Value?"